In a beautiful text entitled Before talking silent, Vittorio Amedeo Farinelli writes:
Attention to self-love of the people to whom you speak.
The address is an integral part of the letter. Write the name before the name is a failure of the bureaucracy, which contributes to the lack of sympathy of the citizens against . A similar defect - especially in the case of a business letter when you know the name of the person who will keep the issue - it can be to write the company name and, below, "Attn:" dr. Rossi. If necessary, reverse the order.
It should involve the reader, to give the impression we think it is important to him, because we think that person cares about the problems of those who wrote to him. At the same time it is necessary to avoid a familiarity not justified by the mutual relations. Maybe because I belong to another generation, not like a stranger talk to me, giving me the "you", or just use my name.
Attention to write the name correctly. A Nicholas does not like to be cited as Nicholas.
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